Investing time and resources towards employee engagement helps employers reap the following benefits:
- Improved employee productivity
- Decreased staff turnover
- Higher employee retention
- Greater chance of attracting top talent to your organization
What strategies can employers implement to increase employee engagement?
- Create an engaged purpose statement: An engaged purpose statement is like a mission statement, but entirely for employees. Mission statements are typically geared more towards customers or shareholders. This statement should cover WHAT the company does, WHO the target audience is, and WHY the company does what they do for the employee.
Employers must remember that the customer experience begins with employees that understand the company values and are committed to providing an excellent experience.
- Promote innovation: Innovation is crucial to a business reaching new heights. Through innovation companies can make processes more efficient and effective and gain a competitive advantage over the competition.
Help employees see the benefits of being innovative in the workplace. You can do so by offering bonuses related to innovation. Reward employees who go above and beyond on work projects by publicly acknowledging their efforts.
- Measure engagement regularly: Many employers try to measure employee engagement once a year at most. This is not very effective, as it only captures the engagement in that single moment in time – opposed to throughout the whole year. Regularly measuring employee engagement throughout the year gives the employer a better sense of what is impacting employee engagement, as well as the needs of the employee.
- Increase salaries: Although this point may seem questionable, it has real value. Employee engagement is all about employees buying into the company. They need to not only believe in the company’s vision but believe the company values them as well.
When employees see a company making their compensation a top priority, they will be more inspired and driven – all of which will directly impact how they interact with the customer.
Have more questions on driving employee engagement?
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